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<p>PGP Glass is a <strong>global specialist in high-quality glass packaging</strong> for the premium segments of pharmaceuticals, food &amp; beverage, and cosmetics.&nbsp;<br><br>With a <strong>presence in over 60 countries</strong> and manufacturing excellence rooted in India, the brand caters to some of the world’s most iconic names—blending innovation, aesthetics, and sustainability in every bottle.</p>

Overview 

Re-imagining the digital flagship of India's biggest Metals and Mining company

Vedanta Limited

A New Digital Home for India’s Sporting Pioneer

Procam 

Reimagining Corporate Presence for India’s Grade A Logistics Pioneer

Welspun One

 Swisse Magnesium: ARK’s Secret to Everyday Wellness

Swisse Magensium 

<p>PGP Glass partnered with ting to <strong>transform its corporate website into a global digital storefront</strong>—one that would mirror the expectations of its European peers and support its international growth ambitions.&nbsp;<br><br>The brief focused on:&nbsp;<br><br><strong>Upgrading the website design</strong> to match the standard and aesthetic of international players in the glass packaging space.&nbsp;<br><br>Showcasing a <strong>structured, searchable product catalogue</strong> that could generate qualified B2B leads and aid sales conversations.&nbsp;<br><br>Building the <strong>platform on WordPress</strong>, ensuring flexibility, ease of content management, and compatibility with global marketing workflows.&nbsp;<br><br>This engagement centered on delivering a WordPress website for a global B2B brand, with equal emphasis on design elegance, backend stability, and lead generation functionality.<br>&nbsp;</p>

Objective 

Qode

Parallel

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PGP Glass

More Than Clicks: Building A Dynamic Loop That Converts & Retains

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<p>To reduce drop-offs and drive conversions across the user journey, a comprehensive automation funnel strategy was implemented—designed to re-engage visitors based on their behaviors and position in the funnel.</p><ul><li>Re-engage users who viewed product pages but did not add to cart </li><li>Nurture users who abandoned their carts </li><li>Re-target recent purchasers for upsells or product replenishment&nbsp;</li></ul><p>&nbsp;</p><p>Each funnel was paired with contextually relevant creative assets and personalized messaging, aligned with the user's previous interactions to maximize relevance and response.</p>

Smart Automation, Stronger Conversions — Wellbeing’s Funnel Revolution

<p>Wellbeing Nutrition is a premium nutraceutical brand offering science-backed supplements for immunity, gut health, cognition, energy, stress, skin, and overall vitality. With advanced delivery systems like oral melts, effervescent tablets, and nano-sprays, it provides clean, convenient, and effective wellness solutions for modern lifestyles.</p>

About 

<p>Custom audiences were built dynamically using Facebook Pixel data, allowing precision targeting across different funnel stages.&nbsp;</p><p>These automation campaigns reactivated cold traffic, revived cart abandoners, and sustained engagement with recent buyers—creating a seamless loop that consistently brought users back to the website and encouraged conversions.</p>

Outcome

Maximizing ROAS in the Fast Lane of Quick Commerce

Prasuma

Parle Products

Launching Happier: A Bold New Beauty Chapter from Dr.Morepen

Happier     

Solve

<p>To minimize user drop-off and improve conversion efficiency across the key stages of the sales funnel by identifying and addressing friction points at three critical junctures:&nbsp;</p><p>&nbsp;</p><ul><li>users who visited the product page but did not add items to cart, </li><li>users who added products to cart but did not complete the purchase</li><li>users who purchased but did not re-engage post-transaction.&nbsp;</li></ul><p>&nbsp;</p><p>The goal is to implement strategic interventions at each stage to increase add-to-cart rates, boost completed purchases, and enhance post-purchase retention—ultimately maximizing funnel performance and customer lifetime value.</p>

Turbine

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Wellbeing Nutrition

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<p style="text-align:center;"><meta charset="utf-8"><strong>Scaled Paid Campaigns&nbsp;</strong></p><p>Strategically Expanded and optimized paid media across Swiggy Instamart, Blinkit, and Zepto to maximize reach, ROAS, and cost efficiency.</p><p style="text-align:center;"><strong>Enhanced Product Discoverability</strong></p><p>Improved visibility on high-potential, relevant keywords while reducing spend on terms already ranking strongly in organic.</p><p style="text-align:center;"><meta charset="utf-8"><strong>Leveraged High-Impact Ad Formats</strong></p><p>Utilized Inline Search Banners, Recommendation Ads, Spotlight Ads, Smart Campaigns, and PCA Campaigns to dominate key search terms, efficiently acquire new users, and drive top-of-mind awareness.</p>

High-Impact Campaigns, Higher Returns: A Playbook for Paid Success

<p>Prasuma is a leading Indian brand in the premium frozen and ready-to-eat momo segment, delivering restaurant-quality taste, clean ingredients, and convenience to households.&nbsp;</p><p>Available on platforms like Blinkit, Swiggy Instamart, Zepto, and BigBasket, it caters to urban, time-conscious consumers with chef-crafted recipes, premium fillings, and easy preparation.&nbsp;</p><p>Ting has supported Prasuma for <strong>5 years</strong>, managing <strong>Performance Marketing and Quick Commerce</strong> to drive growth and visibility.</p>

<p><strong>Swiggy Instamart&nbsp;</strong></p><ul><li>+25% Organic Revenue in 6 months by improving product discoverability and keyword visibility.<br>&nbsp;</li><li>158% ROAS uplift through data-driven optimization.&nbsp;</li></ul><p><strong>Blinkit&nbsp;</strong></p><ul><li>+69% Organic Sales in 6 months from enhanced discoverability and keyword targeting.<br>&nbsp;</li><li>Efficient new-user acquisition via Recommendation Ads at lower CPAs.<br>&nbsp;</li><li>Increased brand visibility with Spotlight Ads&nbsp;</li></ul><p><strong>Zepto&nbsp;</strong></p><ul><li>+81% Organic Sales in 6 months through optimized discoverability and keyword strategy.<br>&nbsp;</li><li>Strategic use of PCA Campaigns boosted paid revenue and improved overall ROAS by&nbsp;100%+ while building top-of-mind awareness.</li></ul>

Superjuice Goes Global with Digital Storytelling

IAm Superjuice

Rebranding a Protein Bar into a Power Snack 

Max Protein

<ul><li>Accelerate both organic and paid growth while driving new user acquisition. </li><li>Strengthen top-of-mind brand awareness and increase share of voice on core keywords/categories. </li><li>Maximize ROI on ad spend across all platforms.</li></ul>

Objective

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<p style="text-align:center;"><strong>Awareness &amp; Reach</strong></p><ul><li>Platform Focus: Meta (Facebook, Instagram), YouTube, Google Display Network. </li><li>Ad Formats: Short-form video ads, static awareness creatives, carousel storytelling. </li><li>Creative Approach: Emphasize brand values and mission. Use relatable real-life financial scenarios to make messaging memorable. Include strong visual branding and consistent tone for higher recall.&nbsp;<br>&nbsp;</li></ul><p style="text-align:center;"><strong>Engagement &amp; Consideration&nbsp;</strong></p><ul><li>Sequential Storytelling: Serve follow-up ads to people who engaged with awareness content. </li><li>Content Strategy: Financial tips, customer success stories, product explainer videos. Carousel ads showing different solutions from Tata Capital. </li><li>Interactive Ads: Polls, quizzes, or Q&amp;A formats on Meta to deepen engagement. Media Strategy Digital Strategy for Tata Capital – Brand Recall Campaign<br>&nbsp;</li></ul><p style="text-align:center;"><strong>Retargeting &amp; Recall&nbsp;</strong></p><ul><li>High-Frequency Retargeting: Target users who viewed videos, engaged with posts, or visited landing pages. </li><li>Personalized Messaging: Serve dynamic ads reinforcing brand trust and credibility. </li><li>Branded Search Campaigns: Bid on branded keywords and category-related terms to stay top-of-mind.<br>&nbsp;</li></ul><p style="text-align:center;"><strong>Influencer &amp; Content Marketing&nbsp;</strong></p><ul><li>Partner with finance creators and micro-influencers for short video collaborations. </li><li>Distribute branded content on platforms like LinkedIn and YouTube to build thought leadership.&nbsp;<br>&nbsp;</li></ul><p style="text-align:center;"><strong>Measurement &amp; Optimization&nbsp;</strong></p><ul><li>Track brand lift metrics: ad recall, engagement rate, and video completion rate. </li><li>Continuously optimize creatives based on CTR and watch time. </li><li>A/B test messaging and creative angles to find the most memorable narrative.</li></ul>

Digital Strategy for Tata Capital – Brand Recall Campaign

<p>Tata Capital Limited is the flagship financial services company of the Tata Group, is a non-banking financial company offering a wide range of financial solutions. Its services span Commercial Finance, Consumer Loans, Wealth Services, and distribution and marketing of Tata Cards.</p>

About

<p>The campaign achieved<strong> 203M+</strong> unique reach and <strong>333.4M+</strong> impressions with a frequency of 4. It garnered <strong>61M+</strong> video views, a <strong>31% CTR</strong> on Twitter, and drove over<strong> 8.1M link clicks</strong> to the website.</p>

From India to the World: Anupam Rasayan Online

Anupam Rasayan

<ul><li>203M+ Unique Reach</li><li>333.4M+ Impressions</li><li>Frequency 4</li><li>Video Views 61M+ </li><li>CTR of 31% on Twitter </li><li>Link clicks 8.1Mn+ clicks to website achieved.</li></ul>

<p>Ting partnered with Tata Capital to drive brand recall and market visibility. The campaign aimed to position Tata Capital as a trusted financial partner, create meaningful conversations, and leave a lasting impression in a highly competitive financial services market.</p>

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Tata Capital 

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Strategy

<p>Parle Products is one of India’s most iconic FMCG companies, best known for Parle-G biscuits. From glucose biscuits to cookies, crackers, confectionery, cakes, rusks, snacks, and staples, Parle offers both value and premium products. With its vast distribution, trusted quality, and constant innovation, the brand remains a leader in India’s biscuit and confectionery market while expanding globally.</p>

<p>In the quarter, Parle saw a <strong>12.53%</strong> rise in organic traffic, <strong>27.19% </strong>growth in engaged sessions, and a <strong>13.51%</strong> increase in new users, strengthening digital visibility, engagement, and brand reach.</p>

<ul><li>Boost organic traffic to the official website.&nbsp;<br>&nbsp;</li><li>Focus on enhancing search visibility for product categories &amp; brand terms.&nbsp;<br>&nbsp;</li><li>Improve engagement and brand recall via organic discovery.&nbsp;<br>&nbsp;</li><li>Position Parle as a top choice in biscuits, snacks, and FMCG products online.</li></ul>

<p><strong>Keyword Optimisation</strong></p><p>Targeted high-volume and long-tail keywords for branded and category terms.</p>

<p><strong>Content Strategy</strong></p><p>Built topical authority with SEO-driven, consumer-focused content.</p>

<p><strong>Back Links</strong></p><p>Secured high-quality backlinks to boost domain authority and trust.</p>

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<p>Through pastel-perfect design, scroll-worthy social content, engaging website copy and a campaign film that radiated joy, we helped Happier step into the spotlight. &nbsp;In a crowded market, Happier didn’t just enter.. it stood out. &nbsp;And every day since, it has been inspiring people to live <strong>Happier, every day.&nbsp;</strong></p>

A Happier ting, Done Right 

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Minimalism That Pops 

<p>Morepen Laboratories, a trusted name in pharma since 1984, made a bold move into beauty and wellness with Happier.&nbsp;The challenge? To stand out in a market crowded with homegrown and Instagram-first skincare brands. Our goal was to launch the brand digitally, ensuring Happier didn’t blend in but stood out with <i>colour, clarity, and character</i>. &nbsp; &nbsp;</p>

MELTS: Branding a Nutraceutical Breakthrough

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Wiselife

Steve Madden  

<p data-start="135" data-end="467">We captured the essence of Happier through radiant faces and vibrant colours. Every smile was amplified, making the products shine even brighter. The focus was always on the products, but the energy of the faces brought the brand to life in the most authentic way possible.&nbsp;</p>

Happiness in Every Frame

<p data-start="2190" data-end="2539">To launch Happier, we brought their story alive with the campaign film <strong>“Happier Everyday.” </strong>From ideation and scripting to execution, we crafted a narrative that was fun, bright, and in sync with the brand’s tonality. Models danced, products shined, and the whole film pulsed with an upbeat, feel-good energy that captured the “Happier factor.”</p>

A Film that Launched a Feeling

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Ting x

<p>We painted the digital canvas with seven pastel shades.. the <strong>Happier Rainbow,</strong> making the Instagram grid pop with a spark of dopamine, giving the brand its digital-first glow-up.&nbsp;</p>

Social Media

<p>We made Happier’s world feel simple, science-y, and super easy. No fluff. Just copy that clicked with wellness lovers and made their browsing-to-buying journey seamless. &nbsp;&nbsp;</p>

Website 

<article class="text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-68d9411d-e018-8322-9eab-8a0454489071-14" data-testid="conversation-turn-44" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-author-role="assistant" data-message-id="bd81924e-8c29-44ee-894a-def15ed90555" dir="auto" data-message-model-slug="gpt-4o-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><article class="text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-68d9411d-e018-8322-9eab-8a0454489071-15" data-testid="conversation-turn-46" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-author-role="assistant" data-message-id="51322ee5-9c3d-494f-90e3-8c1d98b74340" dir="auto" data-message-model-slug="gpt-4o-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p data-start="36" data-end="298" data-is-last-node="" data-is-only-node="">Think bright, clean and fresh! We styled content that showcased Happier’s products, from eye-catching social posts to polished e-commerce shots.</p></div></div></div></div></div></div></article></div></div></div></div></div></div></article>

Photoshoot

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Designing the Ultimate Destination for Indian Cinema’s Iconic Studio

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<p>Dharma Productions is one of India’s most iconic film studios, shaping the cultural fabric of the country through decades of storytelling and blockbuster hits.&nbsp;<br><br>With a diverse portfolio ranging from mainstream commercial successes to digital-first originals, Dharma continues to push the boundaries of Indian cinema.&nbsp;<br><br>As the entertainment industry shifted towards digital-first discovery, Dharma needed a web platform that could both honor its legacy and meet the demands of an OTT-driven future.</p>

Overview

<p>The homepage of Dharma Productions was designed as a <strong data-start="180" data-end="201">cinematic gateway</strong> — bold, immersive, and instantly reflective of the studio’s legacy. It opens with striking visuals that highlight marquee films, while clean navigation invites users to seamlessly explore the film library. Every element was crafted to balance <strong data-start="445" data-end="476">storytelling with usability</strong>, ensuring the homepage not only captures attention but also sets the tone for the rich, content-driven journey that follows.</p>

A Cinematic Gateway to Dharma’s Universe

<p>Since its launch in 2017, the Dharma Productions website has been scaled and maintained by ting, evolving alongside the studio’s growing filmography.&nbsp;<br><br>Every new release has been meticulously added t<strong>hrough a state-of-the-art CMS</strong>, ensuring the platform remains fresh, comprehensive, and easy to manage.&nbsp;<br><br>This consistent upkeep has <strong>transformed the site into a living archive of Dharma’s cinematic journey</strong> — delighting fans with seamless access to their favorite films while reinforcing the studio’s digital-first vision.<br><br><span style="font-size:12px;">Image Credits - Dharma Productions' Website</span></p>

Elevating Vadilal: From Tradition to Trend


Vadilal 

<p>Dharma Productions partnered with ting to <strong>build a world-class website</strong> that would serve as the ultimate destination for its films.&nbsp;<br><br>The objectives were clear:&nbsp;<br><br><strong>Showcase the Complete Film Line-up </strong>– Present Dharma’s extensive filmography in a way that was both visually captivating and easy to navigate.&nbsp;<br><br><strong>Enable Deep Content Exploration </strong>– Design immersive movie pages where fans, media, and partners could dive into trailers, posters, cast, crew, and behind-the-scenes stories.&nbsp;<br><br><strong>Future-Proof the Digital Ecosystem</strong> – Build a scalable foundation that could adapt as new films and formats emerged.</p>

<p>For each film, ting created an <strong>elaborate inside-page design </strong>that went far beyond a standard listing. Every section from cast and crew to galleries and behind-the-scenes content was thoughtfully structured to enrich the viewing experience.&nbsp;<br><br>Each movie was given its own unique digital flavour, with design elements tailored to reflect the tone, style, and essence of the film, <strong>making the website feel like a living archive of Dharma’s cinematic universe.</strong><br>&nbsp;</p>

Immersive Movie Pages Tailored to Every Story

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Dharma Productions

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<p>Anupam Rasayan is one of India’s leading specialty chemical manufacturers, supplying high-performance solutions to global leaders in agrochemicals, personal care, and pharmaceuticals. With a legacy of innovation, precision manufacturing, and sustainable practices, the company stands at the forefront of the chemical industry’s evolution.</p>

Specialty Chemicals, Global Impact

<p>Anupam Rasayan <strong>partnered with ting to revamp its digital presence</strong> in line with its global expansion strategy.&nbsp;<br><br>The new website needed to:&nbsp;<br><br>Support entry into new international markets by r<strong>eflecting the scale and maturity </strong>of the business.&nbsp;<br><br><strong>Reinforce leadership in quality and innovation</strong>, showcasing its differentiated capabilities in specialty chemicals.&nbsp;<br><br>Present i<strong>nfrastructure and executive leadership</strong> in a compelling, globally resonant manner to <strong>build trust with new partners and stakeholders</strong>.&nbsp;<br><br>The engagement was focused on delivering a high-performance, design-forward corporate website for a global chemical brand—balancing storytelling with technical credibility.</p>

Revamping Digital Presence for Global Leadership

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<p style="line-height:1.38;margin-bottom:12pt;margin-top:12pt;" dir="ltr">IAm Superjuice is part of the IAm Group, a Netherlands-based health beverage company known for its bold branding, clean formulations, and vibrant consumer appeal.&nbsp;<br><br>With a growing footprint across Europe, the brand brings together wellness and taste through a range of 100% natural fruit juices, positioned for the new-age health-conscious consumer.</p>

<p>As the <strong>IAm Group prepared to enter the U.S. market</strong>, it engaged ting to reimagine its digital presence with the goal of capturing attention from retailers and distributors in North America.&nbsp;<br><br>Key objectives included:&nbsp;<br><br>Create a <strong>refreshed online presence</strong> that would act as a powerful first impression for potential U.S. partners and retail buyers.&nbsp;<br><br>Instead of a full-scale website, ting proposed a <strong>high-impact single-page website</strong>—lean, immersive, and product-first.&nbsp;<br><br>The site featured <strong>scroll-triggered animations and integrated 3D motion elements</strong>, delivering an engaging, interactive brand experience on par with cutting-edge FMCG brands globally.&nbsp;<br><br>This was a standout example of FMCG website development where minimal content met maximum visual storytelling—driving memorability and market interest with precision.</p>

A Single Pager Built for a Global Stage

Featured

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<p data-start="363" data-end="878">The campaign didn’t just stop at celebrity endorsement. By cleverly leveraging Aditya Roy Kapoor's influence and tapping into the power of digital platforms, <strong data-start="521" data-end="541">Swisse Magnesium</strong> became the talk of the town. The film’s relatable messaging and ARK’s presence led to the campaign going viral across channels and being featured in major online publications. &nbsp;</p>

Going Viral 

<p data-start="59" data-end="396">Swisse, Australia’s No.1 wellness brand, came to us to launch their Magnesium range in India, bringing in Bollywood heartthrob Aditya Roy Kapoor to boost the brand's appeal. With our expertise in crafting celebrity-led campaigns, we were ready to make wellness relatable and memorable, from scripting to social buzz and digital rollouts.&nbsp;</p><h3 data-start="398" data-end="416">&nbsp;</h3>

Background

<p data-start="164" data-end="514">What happens when Aditya Roy Kapoor meets Swisse Magnesium? A lot of laughs, a little chaos, and plenty of candid moments. From quirky bloopers to the effortless charm that never makes it to the main film, here’s a glimpse of the fun that kept the energy high on set. D</p>

Behind the Scenes, Beyond the Chaos

<div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-author-role="assistant" data-message-id="c440750b-4f4f-49b2-8a0c-0f78a4c8a4ec" dir="auto" data-message-model-slug="gpt-4o-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p data-start="0" data-end="401" data-is-last-node="" data-is-only-node="">The campaign leveraged a 360° strategy, combining digital, influencer marketing, and Aditya Roy Kapoor’s effortless charm to reach a wide audience and drive high engagement. The result was a significant growth in followers and engagement, establishing Swisse as a leading wellness brand in the Indian market. &nbsp;</p></div></div></div></div><div class="z-0 flex min-h-[46px] justify-start">&nbsp;</div><div class="mt-3 w-full empty:hidden"><div class="text-center"><div><div class="inline-flex border border-gray-100 dark:border-gray-700 rounded-xl"><div class="text-token-text-secondary flex items-center justify-center gap-4 px-4 py-2.5 text-sm whitespace-nowrap">&nbsp;</div></div></div></div></div>

Pluckk

Chambor 

ARK’s Formula for Feeling Great 

<p data-start="418" data-end="725">We aimed to introduce Swisse’s Magnesium tablets as the go-to wellness solution for modern Indian consumers, combining celebrity charm with a clear message: wellness doesn’t have to be complicated. The mission? Create a buzz, build anticipation, and position Swisse as a must-have in every wellness routine.</p><h3 data-start="727" data-end="749">&nbsp;</h3>

<p data-start="765" data-end="1124">The campaign film was designed around Aditya’s natural charm, portraying how magnesium fits into everyday life. The message was simple, wellness made easy. We brought Aditya’s easygoing persona to life, highlighting the Magnesium tablets as a part of a balanced, active lifestyle. With a mix of humor and relatability, the film spread across digital platforms.&nbsp;</p><h3 data-start="1126" data-end="1142">&nbsp;</h3>

Wellness Made Easy

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<p data-start="32" data-end="399">Social media played a crucial role in driving user engagement. Once the hook step was created, we ran contests to encourage participation from our audience, creating a community of people who didn't just love ice cream but also loved to express their love for it.&nbsp;<br><br>We achieved a significant increase in social media engagement, with an <strong>89% rise in Instagram followers.</strong></p>

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<p data-start="89" data-end="341">As part of the campaign, we <strong>strategically partnered with food influencers</strong> across various domains to amplify Vadilal’s presence on social media.&nbsp;<br><br>By collaborating with both regional and national influencers, we tapped into diverse audience segments, sparking conversations and generating buzz around the brand.</p>

Leveraging Influencers

<p>Vadilal, the ice cream brand that has been keeping India cool since 1907, is <strong>a true legend in the world of frozen delights!&nbsp;</strong><br><br>With its rich history of crafting mouth-watering flavors, Vadilal has been the go-to treat for generations. Who can forget the iconic Cassata, the ultimate showstopper that’s a staple of Indian dessert culture!&nbsp;<br><br>Over the years, Vadilal has transformed into a household name, delighting taste buds with exciting, out-of-the-box flavours. <strong>From kids to adults, everyone has a sweet spot for Vadilal</strong></p>

Scooping Joy Since 1907

<p data-start="55" data-end="481">Come summer, and there is no beating the heat without ice cream. Cashing in on this sentiment, we created a trendy music video set in a vibrant ice cream world.&nbsp;<br><br>The campaign wasn’t just about ice cream, it highlighted the brand's relevance in contemporary culture. With over <strong>59 million reach</strong> and <strong>5 million engagement</strong>, it took over summer conversations, all with a simple, yet powerful, <strong>"Waah."</strong></p>

Waah Waah Vadilal! 

<article class="text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-68d6e61c-ac3c-8330-a6bf-1815a1e12f73-56" data-testid="conversation-turn-6" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-author-role="assistant" data-message-id="ff89d619-6a91-4bd9-8d01-e3435a3ea5a8" dir="auto" data-message-model-slug="gpt-4o-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p data-start="0" data-end="344" data-is-last-node="" data-is-only-node="">ting's work for Vadilal transformed a legacy brand into a beloved name on social media through consistent messaging and visual design.&nbsp;<br><br>Despite a challenging brief, we captured the fun around ice cream, inspiring other FMCG brands. By reshaping Vadilal's landscape, we created a fresh, engaging narrative, setting a new industry standard with our creativity.</p></div></div></div></div></div></div></article>

Trupath 

<article class="text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="bc79165d-b343-4497-a88b-1f5b187a60a4" data-testid="conversation-turn-2" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-author-role="assistant" data-message-id="baeb5c9e-8a1a-42e6-a240-dc23eb76cb11" dir="auto" data-message-model-slug="gpt-4o-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p data-start="68" data-end="453" data-is-last-node="" data-is-only-node="">ting actively <strong>changed the tone of voice of the brand </strong>on traditional and digital media, employing a more youthful persona through design and content. &nbsp;<br><br>We hopped on to trends and made the right amount of noise for youngsters to take notice. Our feed took on a more vibrant visual aesthetic, building a community and driving engagement.</p></div></div></div></div></div></div></article>

Brand Voice 

<article class="text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-WEB:fcb15981-01e1-4ae8-883d-7b83e1292d48-46" data-testid="conversation-turn-6" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-author-role="assistant" data-message-id="1df6550f-da04-4bf6-aad3-e517d9093094" dir="auto" data-message-model-slug="gpt-4o-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p data-start="67" data-end="324" data-is-last-node="" data-is-only-node="">Vadilal, a legacy brand, had long been associated with a traditional and vintage image. The goal was to shift this perception and position the brand as a modern, youthful choice that resonates with the Indian youth, speaking their language and understanding their evolving needs.&nbsp;</p></div></div></div></div></div></div></article>

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<p>Welspun One is <strong>India’s leading integrated platform for warehousing and industrial real estate</strong>. Backed by the global Welspun Group, the company is known for its data-driven site selection, institutional-grade infrastructure, and commitment to ESG compliance.&nbsp;<br><br>As a <strong>pioneer in Grade A logistics parks</strong>, Welspun One is reshaping the future of supply chain infrastructure across India.<br>&nbsp;</p>

<p>The new Welspun One website serves as a <strong>flagship digital platform that reflects the company’s scale and ambition.&nbsp;</strong><br><br>With a <strong>modern interface and intuitive navigation</strong>, it clearly communicates strengths in capital raising, asset development, and ESG-led infrastructure.&nbsp;<br><br>The redesign delivered:&nbsp;<br><br><strong>Investor-first positioning</strong> with dedicated sections for growth and vision.&nbsp;<br><br><strong>Clear storytelling</strong> across parks, approach, and insights.&nbsp;<br><br><strong>Future-ready scalability</strong> to grow with new projects.&nbsp;<br><br>The result is a strategic digital asset that builds trust, drives engagement, and reinforces Welspun One’s leadership in India’s logistics infrastructure.<br>&nbsp;</p>

<p>Welspun One partnered with ting to lead a <strong>complete corporate website redesign</strong> that aligned with its evolved business model and strategic positioning.&nbsp;<br><br>The engagement was driven by three key goals:&nbsp;<br><br><strong>Refresh the digital presence</strong> to reflect the <strong>company’s new offerings and sharpened positioning</strong> in the warehousing and industrial real estate space.&nbsp;<br><br>Create <strong>strong first impressions</strong> for potential investors, ahead of upcoming fundraising rounds.&nbsp;<br><br>Deliver a <strong>future-facing digital experience</strong> that matched the scale of transformation the business had undergone over the past five years.&nbsp;<br><br>The project demanded not just a visual facelift, but a rethinking of the user experience, content strategy, and technical architecture—hallmarks of enterprise-grade website development.<br>&nbsp;</p>

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Procam Mobile Banner.jpg

<p>Procam International is India’s <strong>premier sports management company</strong>, best known for organizing world-class distance running events such as the TCS World 10K, Airtel Delhi Half Marathon, and the Tata Mumbai Marathon. With decades of experience in curating iconic sporting experiences, Procam has played a pivotal role in elevating India’s fitness culture and mass participation movement.</p>

From Marathons to Movements

<p>Procam approached ting with a clear ambition: t<strong>o reposition itself as a front-runner in shaping the sporting landscape of India. </strong>While its legacy of iconic marathons was well-established, the brand <strong>needed a digital home that reflected its vision, credibility, and leadership.&nbsp;</strong><br><br>The brief was simple yet powerful:&nbsp;<br><br>Establish Procam <strong>as a key force in India’s sports movement</strong>, not just as an event organizer.&nbsp;<br><br><strong>Showcase its journey and milestones </strong>in a bold, contemporary format that would resonate with stakeholders across athletes, brands, and institutions.<br><br>In response, ting <strong>crafted a scrollytelling-led homepage</strong>—an immersive, narrative-driven experience that brought Procam’s story to life with motion, design, and interactivity.&nbsp;<br><br>This marked a shift from a static web presence to a digitally dynamic brand destination, reinforcing Procam’s role in powering the future of sport in India.</p>

Procam in Motion: A Scrollytelling Experience

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Procam - Thumbnail.jpg

Redefining travel style, one frame at a time

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Styled for the journey, captured in every shot

<p data-start="207" data-end="613">American Tourister, the global luggage giant from the house of Samsonite, is India’s largest lifestyle luggage brand. With a portfolio that spans style, durability, and everyday functionality, the brand needed its digital presence to match the same energy.&nbsp;&nbsp;<br><br>Our task? To reimagine their visual identity across marketplaces and upgrade content for 900+ products, a challenge as exciting as it was massive.</p>

<p>The refreshed content strategy gave American Tourister a big visibility boost, making its brand shine across marketplaces.&nbsp;<br><br>With upgraded A+ and B+ content, engagement went through the roof with more clicks, more scrolls, and plenty of cart adds!&nbsp;<br><br>The result? A solid sales bump, all thanks to the fresh content. Plus, a sleek new visual identity helped build trust, making American Tourister the ultimate choice for modern travellers.&nbsp;</p>

Chennaiyin FC

Packing a punch of style in every frame

<ul><li><strong>Refresh and revamp product visuals</strong> through a large-scale photoshoot (900+ products).</li><li><strong>Elevate the Amazon shopping journey</strong> with upgraded A+, B+, and brand store content. </li><li><strong>Create a premium visual identity</strong> that stayed consistent across multiple online marketplaces.</li></ul>

<p data-start="933" data-end="1304">A mammoth 35-day shoot brought the project to life. From high-precision technical studio captures to vibrant outdoor lifestyle shots, we covered it all. With diverse models, striking setups, and detail-rich photography, the visuals showcased not just the luggage, but the lifestyle it represents. The result was a content bank that was as versatile as the brand itself.</p><h3 data-start="1306" data-end="1319">&nbsp;</h3>

Photoshoot 

<p data-start="520" data-end="865">A mix of urban and travel destinations highlighted the products' versatility. Urban settings added a modern vibe, while travel destinations showcased their adaptability across diverse environments, positioning the luggage as perfect for both everyday and aspirational lifestyles.</p>

Location 

<p data-start="867" data-end="1168">A talented team of over 75 professionals brought the vision to life. Designers, videographers, content writers, and creative directors worked together seamlessly to craft visuals that showcased the products in their best light, ensuring every shot aligned with the brand’s premium identity.</p>

our work

Integrated Campaigns & More